What is Change
Change is the process through which individuals or organisations move from a current state to a desired future state. It is not merely the introduction of a new policy, structure, or system, but a transition that affects how people think, feel, and behave. While organisations often view change as a technical or strategic exercise, change is fundamentally human in nature.
People rarely resist change because it is irrational or unnecessary. They resist change because it threatens familiarity, identity, competence, and control. Change disrupts routines, challenges assumptions, and creates uncertainty. As a result, people often confront change emotionally before they attempt to understand it rationally. This explains why well-designed reforms frequently fail when the human dimension is ignored.
Effective change, therefore, is not about forcing compliance. It is about helping people make sense of why change is needed, how it affects them, and how they can successfully adapt to it.
ADKAR as a Framework for Change
One of the most practical models for understanding and managing change at the individual level is the ADKAR framework, developed by Prosci. ADKAR recognises that organisational change succeeds only when individuals successfully transition through five sequential elements.
Awareness refers to understanding why change is necessary. Without awareness, people question the purpose of change and remain disengaged. Leaders must communicate the rationale for change clearly, honestly, and repeatedly.
Desire reflects the individual’s willingness to support the change. Awareness alone is insufficient. People may understand the need for change but still resist it due to fear, perceived loss, or lack of trust. Desire is influenced by leadership credibility, perceived fairness, and alignment with personal and professional values.
Knowledge refers to knowing how to change. This includes skills, information, and guidance. Even motivated individuals cannot change if they do not know what to do differently. Training, mentoring, and clear instructions are essential at this stage.
Ability is the capacity to implement change in practice. Knowledge does not automatically translate into performance. Ability requires time, resources, supportive systems, and opportunities to practice without fear of punishment.
Reinforcement ensures that change is sustained. Without reinforcement, people revert to old habits, especially under pressure. Reinforcement comes from feedback, recognition, accountability mechanisms, and alignment of policies and incentives with the new way of working.
The strength of ADKAR lies in its simplicity and diagnostic value. Resistance to change often indicates that one or more ADKAR elements have not been adequately addressed.
What Leaders Need to Apply Change Effectively
Leading change requires more than authority or technical expertise. It requires moral clarity, emotional intelligence, and consistency between words and actions.
First, leaders must provide meaning. People follow change when they understand its purpose and see its relevance to a larger mission. Leaders must articulate why change matters, not only to the organisation but also to the people within it.
Second, leaders must build trust. Trust determines whether people listen, believe, and engage. This requires transparency, honesty about challenges, and willingness to listen to concerns without labelling them as resistance.
Third, leaders must role model the change. Behaviour speaks louder than strategy documents. When leaders practise the behaviours they expect from others, change becomes credible.
Fourth, leaders must involve people. Participation creates ownership. When individuals are engaged early in shaping change, they are more likely to support and sustain it.
Fifth, leaders must align systems with intentions. Change fails when evaluation, workload, incentives, and structures remain unchanged. Systems must support, not undermine, the desired behaviours.
Finally, leaders must exercise patience and persistence. Change is a process, not an event. It unfolds over time and requires continuous reinforcement, reflection, and adjustment.
Closing Reflection
Change is not something that happens to people. It is something people must live through. Frameworks like ADKAR remind leaders that successful change is not achieved by issuing directives, but by guiding individuals through understanding, acceptance, capability, and commitment. When leaders respect the human experience of change, transformation becomes not only possible, but sustainable.